After much deliberation and consideration of the great feedback we got, we selected a new logo several months ago. It has finally made its way to our web site, and we are happy to have it as part of our brand.
Ultimately, we decided on this logo for a few major reasons. We wanted the logo to reinforce what we strive for at TourBuzz, making a world-class tour delivery platform for independent photographers.
The corner brackets hint at a viewfinder, and we think are an instantly recognizable image for photographers everywhere. Since our ideal customer is a photographer that cares about quality, we hope that this provide some comfort and reassurance that we put photographic quality and the needs of photographers at the top of our list.
The play is an obvious hat-tip to the fact that TourBuzz tours can be "played". Our tours aren't just about images, but the story they tell, whether it's a slideshow format, or interactive panoramas, or video.
We hope you enjoy it as much as we do!