One can spend a great deal of money for the “best” photography equipment and still produce very mediocre images. Not everyone is a photographer, even though a camera is one of the most accessible pieces of equipment today – everyone with a smart phone owns one.
In looking at many images of real estate photography on the web and in print, I think it’s not about the technical parts of photography, it’s really about the eye of the photographer and how one frames an image and sees the space. One can read every book on photography techniques, but if one does not have a good eye, the photos will still be mediocre.
A good eye also means looking for the “stuff” that is in a room which detracts from presenting the space. i.e. magnets on the fridge, trash cans, tissue boxes, paper towels, a curtain that is askew, a crooked painting, the toilet lid which is up, etc.
I have never been a “technical” photographer. In art school we shot with SLR film cameras, developed our own film and printed our own images. Learning all the parts of the process was important, but the big focus was learning how to frame an image.
Fast forward to 2005, when starting in real estate photography, I was less concerned about the equipment than with capturing the space of a home. Granted, over time improved equipment has made a difference in capturing the nuances of light and space. I have also learned much more by following the Photography for Real Estate Flickr group, when it comes to the more technical parts of photography.
Our job, as real estate photographers, is to present a home in such a way that potential buyers understand the space of the home. It is not about art, it is not about the furnishings, it is about presenting the space.
by Carol Grape, Current TourBuzz Fellow