72% of Home Sellers want their agents to use video but only 3% do, according to NAR study

Wow, this is one interesting statistic if it's true:

"The stats on video from the National Association of Realtors show that 72 percent of home sellers want their agent to use video, and 3 percent actually do."

Continue reading Connect with your Clients Using Video.

Is this what you're seeing in the field? I am wondering if sellers meant *actual video* or just *video files* (ken burns slideshows).

I have looked at the use of video and video clips inside TourBuzz and can tell you that 3% does sound about right in terms of adoption. If there is this much demand for video use in listing marketing then I think everybody needs to really think about how to position, price, and deliver video to their clients in a big way.

Would love to hear your thoughts on this fascinating survey result!

Views: 480

Tags: statistics, video

Comment by TourBuzz Fellow on June 7, 2012 at 12:16am

I think that the biggest thing is the expense. We have to charge more because there is so much more involved with video and most agents do not want to pay extra. I have done a few trial videos for clients and they were quite pleased, however, I have not had any takers beyond those initial few. Being in the midwest, we do not really have progressive agents looking forward to the next big thing. In fact, I would loose my four largest clients if I decided to stop producing panoramas. For me personally, video is not something that many agents are going to request, but I am going to be prepared when they do.

Comment by Ted Wiatrak on June 7, 2012 at 7:38am

We see the same.  Agents barely want to pay for photos, and those that consistently do, opt for the $5 video their listing service produces for a video slideshow of low-res photos.  Those agents we know that have adopted a strategy are all different.  Some like the slideshow, some want clips of them among the photos, and a few want actual walk-thru videos.  The extra cost of producing a good quality video seems to lose out to their assistant with a flip camera at times...

Comment by Alan Pinstein on June 7, 2012 at 8:22am

Ted, have you had any luck selling the HD video exports from our system? Anything we'd need to do to help you with the upsell?

Comment by Ted Wiatrak on June 7, 2012 at 8:31am

No, we actually do them ourselves.  Most of our tours have all the photos, whereas the videos we only put a few photos.  We also have more control on the panning, timing, look of the opening, etc.  Would love to make the process easier, but we haven't gotten there yet.

Comment by TourBuzz Support on June 7, 2012 at 8:38am

We are looking to add a feature to allow you to segment photos into a "short" list and then all photos, would that help with the video?

We could also consider a more sophisticated intro potentially. Can you show me a link to a sample of one of your videos?

Comment by Ted Wiatrak on June 7, 2012 at 8:57am

Sure, here is one with Fotomagico http://youtu.be/dcN3-7Jtblw

And one with Final Cut http://youtu.be/UltQc1JxWKU

Comment by Ted Wiatrak on June 7, 2012 at 8:59am

I think you could tie in the segmenting short list into the requirement to hide photos from the tour by the agent also.  Want to be able to have all the photos there for download, etc., but they may want to narrow down what is shown without deleting.  Also would tie into branding (Sign post outside, etc.)

Comment by Michael Basch on June 7, 2012 at 9:03am

Ted - nice video - what do you charge for the combo tour (video/slideshow)?

Mike

Comment by Ted Wiatrak on June 7, 2012 at 9:06am

$85 extra for the video clips, $45 for the compilation video.  So straight photos is $45, photos with video clips is $130

Comment by Nathan Strauch on June 12, 2012 at 4:31pm

Good job Ted!  Here in Colorado, you could charge at least 2-4 times for those services.

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