33 Stats about Real Estate Buyers and Seller

I saw this post and thought some of the stats would be helpful.

Here are some stats courtesy of multiple sources, including the National Association of REALTORS, Pew Research, Nielsen, Morgan-Stanley and a few other pieces we’ve brought together.


  • 37% of recent buyers were “first time” buyers – a drop from 50% in 2010
  • They typical buyer was 45 years old – up from 39 a year ago
  • 37% of buyers were under the age of 31; 32% were over 55
  • While all buyers use the internet to search for homes, for 35% of them, it was the first step in the process; 21% started by contacting an agent
  • 21% of buyers were single females; 12% single males
  • 64% of all buyers had no children under 18 at home
  • Buyers found real estate agents (83%) slightly more useful than the internet (81%)
  • 92% said open houses were very- to somewhat-useful sources of real estate information
  • Buyers found the home they purchased in the newspaper 5% of the time
  • 58% of buyers wanted to see videos when looking at property online
  • The average seller was a Baby Boomer (45-65 years old)
  • The typical real estate consumer moved 18 miles from their previous home in 2011
  • 66% of sellers remained in the same state; 67% in the same county
  • 46% bought a larger home, 31% purchased the same size; 23% downsized
  • 25% of sellers sold their home within two weeks of entering the market
  • 63% of sellers had no children under the age of 18 at home
  • Job relocation and the need for more space were the primary reasons people sold their home.
  • Most sellers had been in their current home for 9 years.
  • 61% of sellers were repeat clients or referrals from friends and family
  • 66% of sellers only interviewed 1 real estate agent
  • Sellers found their agent through the internet 3% of the time; direct mail 2%; newspaper 1%.

  • Gen X’ers (35-45) have doubled their use of social media since 2008
  • 1 in 6 minutes spent online is on Facebook
  • $50,000-75,000 is the typical income range of a Facebook user
  • Single women use social media more than single men
  • 200 million consumers access social media on their smartphones
  • After Google, consumers search YouTube the most (2 billion streams daily)
  • Consumers spend 1 in 3 minutes watching video on their mobile devices
  • 1 in 10 U.S. adults owns a tablet computer
  • 40% of iPad owners earned more than $100,000 last year
  • 44% of Gen Y’ers prefer texting to face-to-face meetings
  • The typical Gen Y’er sends 3,000 text messages a month
  • Gen X and Gen Y used web-based email 20% less last year

Views: 78

Comment by Carol Grape on February 17, 2012 at 12:23am

Interesting stats Paul....now I need to figure out how to use them....

thank you



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