September 2012 Blog Posts (7)

The Importance of Testimonials

Your web site is the portal to the world. Without testimonials, which are a great part of your credibility, people will be reluctant to interact with you and will certainly be reluctant to buy from you.

On the other hand, if you are able to show testimonials from loyal clients who believe in what you do and how you do it, other people will want to try you and your offerings out as well. It is an excellent idea to gather as many testimonials as…

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Added by TourBuzz Fellow on September 30, 2012 at 5:46pm — 2 Comments

TourBuzz Service Update: Download Center, Photo Gallery, Delete From Client Panel, new Stats Email and more!

We've got a massive update today with some long-requested improvements in place.

Download Center 

Based on feedback from many of you and your customers, we've set out to make downloading tour-related images faster, easier, and bundled with online help so that hopefully you won't need to help your customers figure out downloads any more!



The most common concerns we heard about downloads…

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Added by TourBuzz Support on September 27, 2012 at 2:30pm — 8 Comments

Using Dropbox with Lightroom

We have several computers used to develop photos and needed to share Lightroom catalogs between the computers. Those familiar with Lightroom know you cannot use a catalog from a network drive, which would have been the best solution. I looked for a free solution, such as some synchronizing scripts, but they became too complicated. I also tried Cloud Station which came with my NAS (synology), but once it overwrote my changes, I quickly turned it off.



So we moved to Dropbox. We had to… Continue

Added by TourBuzz Fellow on September 18, 2012 at 8:09pm — No Comments

"I need more customers!" : Thoughts on growing a Real Estate Photography Business

Lots of photographers call and ask how they can get more customers. They are typically great photographers that need more business. Tim Ray (TourBuzz Fellow) talked about selling the benefits of photography to Agents. Frank Zrinsky (another TourBuzz fellow) talked about …

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Added by Paul Rodman on September 14, 2012 at 11:30am — 11 Comments

Square footage vs. Photo count

We recently learned our competition has struck a deal to one of the major offices in our area to offer 30 photos for a price $50 lower than our small package.  Their pricing is based on the number of photos they provide vs. our pricing which is based on the square footage of the home.

We decided when we opened to base our pricing on square footage in increments of 2000 sq ft to fairly distinguish larger houses from small ones.  We knew offering just a basic photo count would kill us…

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Added by TourBuzz Fellow on September 11, 2012 at 7:27pm — 5 Comments

Price Segmentation Strategies for Real Estate Photography

I was reading an article about Savored, a company that's helping restaurants charge different prices at different times of the day, but it's wrapped up as a Groupon-style discount app. The definition of price segmentation is to charge difference prices to different customers for the same goods or services.

Most companies start out with a simple pricing…

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Added by Alan Pinstein on September 4, 2012 at 5:43pm — 2 Comments

Connecting with a new client

A new client adopting to your way of doing business can be overwhelming, for both you and the client. Tourbuzz offers a lot of customizations for the tours, along with downloading of photos several ways. One of the easiest ways to communicate is through the announcement email.



Make the email as robust and self-explanatory as possible, give explicit directions on which tour to use for their web site, how to download the photos, etc.



One of the ways we've been trying to cut… Continue

Added by TourBuzz Fellow on September 3, 2012 at 7:07pm — 11 Comments

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