The news lights to fluff up the video tours as the next best thing, but in reality our product is by far superior, as user gets to see what they want to see when they want to see it, cb has their own in-house video tour company in my area and most of the top agents in the area use my tours as they just don't like their own video product, nashua's are o.k. but still most of the video is way too dark, I'd much rather look at properly put together panoramic image than video.
When looking at this it is like a windows movie, putting still shots mixed with pano's to put the movie together. The lighting of the moving video does not change one bit. Flash based using pano's and stills with Ken Burns effect.