Hey all,

Preface: I did a presentation this morning, in front of ~170 agents at their office's monthly meeting. After the Q&A session following my presentation of my images, I quickly realized that I needed even more information available for these large presentations than I've gathered for ones to teams or individual agents. I also realized after some research that there isn't a facts based, study backed report specifically designed for marketing independent photographers and virtual tour providers.

Solution:
So, I've started work on a full blown presentation that will include information from various articles, summaries on what those statistics mean to an agent, and finally a section that will talk about effective web marketing. Part of the web marketing section will include information on how long a viewer spends on our tours. I've already gathered from surveying people I know shopping for homes, that they spend between 20 and 45 seconds on each virtual tour and move on if they don't immediately fall in love. That means, with a time of 5 seconds per image in a slideshow, they will see between 4 and 9 images.

I've recently upped my prices, to match the different package levels of Obeo here, however I deliver fewer images. One of my marketing claims is that even though my image counts are slightly smaller, each image is a much higher quality than any of my competitors deliver. I'm trying to correlate the higher quality images to delivering a better representation in that short amount of time. I already have several clients that see the logic- if you only have 6 images to peak someone's interest, it better be that best damn 6 images money can buy (and not put them in the poor house). I have had some resistance however. One client read the claim from some study (I forget which) that said more images result in fewer days on market, but when I read that survey it some time ago, I don't remember it saying anything about the quality of those images. I'm gathering statistics on image views of tours to help reinforce that the number of images secondary to the importance of the image quality.

-What I will do:
If I get stats on at least 50 tours or the information below from 10 providers- whichever comes first- I'll compile all of this data into one report, most likely with some pie charts or bar graphs, and publish it back here in a few days. I already have my stats from my old RTV tours, my Tourbuzz tours, and stats forwarded to me from self service tours some of my clients published, but I want to be able to say that this data isn't just region specific. In exchange for taking the time to do this, I'll make the report using this information such that you can take it into Photoshop and put your own logo on it.

What I need:
If people could take 10 minutes and go to their last 5 tours and do some quick calculations, it would help to reinforce this. I need pretty much all the tour statistics plus a couple:
- Number of Images on the tour
- Number of weeks the tour has been published
- Average Number of total views
- Average Number of unique visitors
- Average Number of images viewed by visitors
- Total views of 1st, 5th, 10th, 15th, 20th, 25th and 30th images (only as high as the total)
- Average Number of image views in 5 image increments (eg: First 5 images get average 407 views, second 5 images get average 320 views, third 5 images get average 215 views, fourth set gets 130 views
- First, second, third, fourth and fifth week total number of views
-Top 4 referring sites

*If you think it would be faster to just take screen shots of the stats and send them to me, I don't mind recording the data off the screen shots. If you don't know how to take a screen shot, visit the following links for tutorials (first for Windows, second for Mac):
http://www.wikihow.com/Take-a-Screenshot-in-Microsoft-Windows
http://www.wikihow.com/Take-a-Screenshot-in-Mac-OS-X


You can either email/message me the statistics or post them here.


I will also be creating a boilerplate presentation that an independent photographer/virtual tour provider can use when going into offices. It will most likely be in the form of a Powerpoint presentation, PDF document, and/or a Word document. Because of the time it's going to take to build this turnkey/boilerplate presentation, including graphic aides provided by me or you on request, this full presentation will be for purchase only, but the individual report on image views I'll post for free here in exchange for sending me some statistics.