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I would like more information on this as well. Not many people here ask about it, and it seems that simply getting the tour submitted to our local MLS' makes the tours show up all over the internet. Is there a place to find out where your local MLS will "syndicate" to vs. where Neybor sydndicates?
You'd have to ask the local MLS.
Syndication used to be a much bigger deal, but most MLS's and even most large brokerages (especially major national brands) are already syndicating and their feeds "win" over anything tour providers can send.
Do the automatically generated statistics of "views" sent by Tourbuzz to the Agent include viewings of the unbranded MLS listing when the Agent uploads the tour to their local MLS or are the statistics only of Neybor & associated links?
I have been assuming that anybody who looks at the Tourbuzz tour from anywhere (branded, unbranded, mobile) gets counted, but an agent asked and I want to be sure of my answer. I also assume that if the Agent only uploads photos, not the tour, no statistics will be counted from those.
I agree completely with Alan.
Most MLS systems are syndicating to the major RE portals as part of their normal offering to Agents for using their service. One of the companies that MLS's use is called "Listhub - Listing Management."
Most of our competitors, while they may syndicate listings without the help of the MLS, they are duplicating the efforts that the MLS is already doing.
The other thing to mention about this type of syndication is that, for the most part, the sites that your listings are submitted to are fairly obscure. This being said, it's highly unlikely that the agent is going to get a lead from the vast majority of these sites. The main benefit of having your listing on these sites is the SEO value for that listing... and of course any links that are attached to it. (i.e. your virtual tour)
The real value is by showing your clients how valuable Social Media can be by learning it yourself and then showing your clients what to do and how to use it. This is the type of syndication that generates the most qualified and sincere leads and will put you in the lead as a resource that they can't live without.